Blog
Guides and wider thinking on WooCommerce and e-commerce growth.
Black Friday is on November 27. A practical checklist for WooCommerce stores: speed, cart and checkout, shipping, your offer and support — with the fixes to make first.
About 70% of online carts never become orders. Why shoppers leave, and the cart and checkout fixes to make in WooCommerce before Black Friday.
Reports from the orders you already have, inside WordPress: what sells, where buyers come from, and what Smart Cross Sell, Side Cart and Progressive Discount really add. Free with your plugin.
It’s easy to treat the cart as the boring part of a WooCommerce store — the page that just lists what someone already decided to buy. In practice, it’s one of the highest-leverage pages you have. Everyone who reaches it has already said yes once; what happens on that page decides whether they say yes […]
Picking an ecommerce platform is one of the most consequential decisions a store owner makes. Get it right, and the platform fades into the background, quietly supporting growth for years. Get it wrong, and you’ll eventually face a costly, disruptive migration once your business outgrows it. With Shopify, WooCommerce, BigCommerce, and Adobe Commerce (formerly Magento) […]
Every online store owner knows the frustration: traffic is flowing in, product pages are getting views, carts are filling up — and then, at the very last step, shoppers vanish. This isn’t a rare glitch. Across the industry, the average cart abandonment rate sits at a staggering 70.22%, based on an analysis of 50 documented […]